Logos are a tricky thing. Do them wrong and they are as forgotten as your high school prom's cousin's sister's name. Do them right and your business could be the toast of the town. Somewhere in between, your logo should be memorable and identifiable. The folks at HubSpot put together this infographic
We see logos day and and day out. Morning, noon and night, we are bombarded with logos good and bad that excite, bore, or elicit nothing from us at all. Logo design is both an art and a science. Much of the science is psychology and how we feel about the color,
Color is very important in marketing. Major companies do and small companies should pay attention to the colors they use and how they affect the message we are sending out customers and prospective customers. Here is an infographic from a few year ago that's just as informative today about the psychology of
Ever purchased something from Groupon? Living Social? Any of the thousands of other daily deal sites out there? Daily Deals are BIG business. Some business report strong successes in capturing new customers and clients using these sites, others report their offers to be unmitigated disasters costing them nothing but headaches and lost
Google and Facebook are both 800 pound gorillas in their respective markets. Yet both are competing for our time and attention. Facebook is trying to get us to search within itswalled gardens, while Google is trying to get us to use their social media network. They both have plusses and minuses to
