We all know we are living in an ever more complex world. We are inundated with information on a seemingly ever more exponential manner. We feel the need to be ever more connected in this disconnected world through the various social media channels that pop up. While the world moved from Myspace
More and more of our lives exist online. We use the internet to communicate, to learn, to navigate, to explore where to go, what to eat, where to stay, and what to do when we get there. We take and we share. We share our feelings, our politics, our photos, and our
It's been said many times, video is the next big thing in social media. That is becoming ever clearer to marketers both large and small. With the adoption of Periscope, Snapchat, Meerkat, and Facebook Live, more and more people are creating short videos to promote themselves and their businesses. According to Animoto,
Of course you have heard about Snapchat. Most of us think of it as a way college kids sext to one another. Snapchat, however, has a very large and growing user base and isn't something to be ignored. The problem with Snapchat, unlike Facebook, Instagram, or Pinterest (for example) is that snaps live
How do you choose to promote your business? How do you choose which social media to use? How do you choose which radio stations or print publications to use? Demographics are always a great way to start. You want to target your marketing to those who are most likely to respond and
