Brand Authenticity By The Numbers

2016-11-09T10:20:56-07:00

Our society ask for more and more transparency in most everything we see or do. We want to know more about the products and services we buy. Where did the come from? Who made them? How were they made? For so many of us, we want to know that the products and

Brand Authenticity By The Numbers2016-11-09T10:20:56-07:00

Psychology of Color

2016-11-09T10:21:11-07:00

Nearly 83% of consumers name color as the primary reason they purchase a particular product and nearly 93% of us judge a product based on the visual appearance of how that product is presented to us. Any reason having the right logo, store design, and color scheme is so important to the

Psychology of Color2016-11-09T10:21:11-07:00

Color, Value & Evolution of Logos

2016-11-09T10:21:12-07:00

We see logos day and and day out. Morning, noon and night, we are bombarded with logos good and bad that excite, bore, or elicit nothing from us at all. Logo design is both an art and a science. Much of the science is psychology and how we feel about the color,

Color, Value & Evolution of Logos2016-11-09T10:21:12-07:00

Color ROI

2016-11-09T10:21:14-07:00

Color is very important in marketing. Major companies do and small companies should pay attention to the colors they use and how they affect the message we are sending out customers and prospective customers. Here is an infographic from a few year ago that's just as informative today about the psychology of

Color ROI2016-11-09T10:21:14-07:00

Want Fries With Your Facebook?

2016-11-09T10:21:46-07:00

Social media is quick.....very quick. Every day, hundreds of millions of people share what's going on and where. It only makes sense that fast food restaurants would want to be a part of the fastest media. So which chains are the fastest and cover the most social media ground? This infographic from

Want Fries With Your Facebook?2016-11-09T10:21:46-07:00
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