We are BIG believers in Facebook advertising. So much so that we recommend it to just about every one of our clients. With Facebook advertising, you have a wonderfully large target market you are able to segment in wonderful and pretty precise ways to better market your products and services. The folks
Instagram has grown big in no small part due to the acquisition of the social site by Facebook back in 2012. Instagram's mobile app and ease of use has made it a darling of teens, models, and businesses alike. With a community that now surpasses 600 million, Instagram is well poised
With close to 2 1/2 billion active social media users around the globe spanning every generation, it's helpful to know how to target to your audience. Not that social media is truly any different than any other medium. Knowing your audience and targeting them how they live, work, play, read, watch,
More and more of our lives exist online. We use the internet to communicate, to learn, to navigate, to explore where to go, what to eat, where to stay, and what to do when we get there. We take and we share. We share our feelings, our politics, our photos, and our
How are we using social media? As it turns out, we are using it more and more. Companies spent over $7.5 billion on social media in 2014 close to $24 billion in 2015. It is predicted that spending will increase to close to $36 billion by the end of next year. Businesses
