There is an old saying that is attributed to John Wanamaker, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." The same could most likely be said for social media. You could of course choose not to do any social media, and your results
You work so hard to create and maintain a positive story and image about your company online and in social media. You post on several sites regularly and try to engage with your customers and prospective customers. However, did you know, your employees and your former employees can ruin all that hard
Barring the fact that nothing is perfect, least of all any one of us, how do we create those close to perfect posts that get noticed and engaged with? Well, to start, we need to recognize that each social media platform is different from their competitor. What works on Facebook is different
Over the years people have worked hard to trick Google and other search engines through various schemes, most hidden from the average web viewer. However the folks at Google, Bing, Yahoo and the rest are not idiots, in fact, they hire some of the best and brightest minds out there, to try
Conventional wisdom in social media doesn't always follow actual facts. Who would of thought Friday's were the best day for engagement on Facebook? Or that there are specific days for specific pin categories that work best on Pinterest? The folks at Mainstreethost have put together this infographic sharing some very revealing facts
