A number of our clients have asked why they should collect email addresses when they can just ask someone to LIKE them or FOLLOW them on social media. This thinking stems from the fact that social media sites are all free while housing and using a large number of email addresses costs
Holiday Shopping Season is fast approaching. There is very little that can spoil the holiday spirit around any business faster than getting a reputation for poor customer service. This time of year we seem to all have a lot on our plates, and how we treat our customers can make or break our
We've spoken a lot about branding for businesses. What about branding yourself? Whether you work for yourself, looking for a new job, or looking for the next step up in your current job, your own personal brand is just as important as the brand of the company you represent. Afterall, your personal
Despite the strength of social media, email is hardly dead. In fact, email is a terrific way to reach out to customers done right and combined with social media campaigns is one of the best digital mediums out there. The folks at Marketo have put together this infographic on the strengths of
Email remains a very powerful way to reach your customers. The question many marketers face is when to send their emails and how to best measure open rates. The folks at GetResponse have put together this infographic sharing some of best and tested methods for ensuring your emails reach their intended audience
