With Thanksgiving this week, the holiday shopping season is moving forward at full speed. As our shopping habits evolve from the mall to cyberspace, how can we help ensure our marketing efforts are being seen and acted on? The folks at The Shelf help answer some of our questions with this infographic
Do you use email to market your business? You should. Email works and it has worked since consumers started signing up for email lists two decades ago. Do you send out newsletters via email? Then this infographic from the folks at GetApp is for you. Follow these simple rules to get the most out of
It’s far easier — and less expensive — to keep a current customer than land a new one. In fact, global management consulting firm Bain & Company found it costs six to seven times more to acquire a new customer than retain an existing customer. Advertising budgets are tight and the marketplace
There is an old saying about seeing the forest for the trees. In our fast-paced digital world, we tend to fire off digital communications in code, not fully explaining and expecting the recipient to immediately get it. As children, we played the same game, called telephone where we went around in a
There has been a lot of talk about there about websites being mobile friendly, which of course so many businesses are dragging their heels over revamping their websites about. With more than half of all internet searches being conducted online, it is imperative that every business have a website that is mobile
