Marketers most often focus their content and their promotions to the venerable 18-49 age demographics or more precisely the 18-34 age groups. Internet marketers and online retailers are perhaps even guiltier of not looking beyond that age bubble as they and their managers fall within those demographics based on the relative newness
Social networks are all about sharing. What do we share? Some of us share pictures of everything we see, do, eat, and even think. Some share ideas and concepts. Some share feelings. Some share dirty laundry....both literally and figuratively. The folks at GO-Gulf put together this infographic to help us see what
Did you know that over 60% of US consumers with internet access shop online at least once a month? This is a number that is only going to grow in the coming months and years despite how much many a traditional retailer wish it wouldn't. However, we all know wishing never made
When it comes time to measure what we do every day it often comes down to Return on Investment, or ROI. How much time we spend doing anything is measured against the return of doing that thing. If for example you spent half your budget advertising on a billboard 10 miles outside
We've all seen them, teenagers walking down the street together or sitting at a table together, not looking at each other or interacting in audible conversation, but instead, all looking down at their smartphones. Of the 95% of teens in the US with internet access, close to 80% of teens have smartphones,
