Being successful online is not this or that or an either or proposition. Being successful online is being where your customers and prospective customers will find you. All too often, whether it is online or in traditional analog media, business owners place their emphasis and marketing dollars into medias and sites they personally
Should you be on Twitter? Of course. Should your brand or company? The answer again is yes! A third of all people on Twitter follow at least one brand. More importantly, over 2/3 of Twitter users have demonstrated that they are more likely to buy from the brand(s) they follow. Here
"Language is a virus from outer space' said William S Burroughs. Performance artist Laurie Anderson brought this saying to a wider audience with her 1986 song Language is a Virus. Language is always evolving. We certainly don't speak the same English as did Chaucer or Shakespeare. We don't even use words
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Not all social media sites are equal. Certain sites will work better for one business over another and other sites will shine just as brightly for other businesses. Which one works for you of course depends on what your business is selling and to whom. It's always best to try a variety
