It should come as no surprise to those businesses who have maintained a Facebook presence online the last several years that the organic reach for Facebook posts has declined over that time period. There are a number of factors that have contributed to those findings other than the fact that someone at Facebook
How are you using Facebook, Twitter or LinkedIn to promote and advertise? Did you know you can target an audience much more finitely than just age and geography? The magic of all three of these social media platforms and others are that every LIKE is indexed and catalogued to get a better
So many marketers spend much of their time targeting 18-34 year olds. Why? As we age, we tend to become loyal to brands and products. Companies tend to spend a lot of money trying to reach audiences before those loyalties become habits. Like any demographic group however, Millenials are not one hemogenic
If you are good at planning, your 2016 budgets have long been approved and set in stone. However, we know most businesses are just now thinking about what they want to do this year in marketing. The folks at MDG put together this infographic sharing the big trends for 2016 that is
As the year draws to a close, we always take a look back to see what we have learned and what lessons we can apply as we move into 2016. As we have discussed many times before, digital is becoming an ever more pervasive influence in how all of us shop and
