When it comes time to measure what we do every day it often comes down to Return on Investment, or ROI. How much time we spend doing anything is measured against the return of doing that thing. If for example you spent half your budget advertising on a billboard 10 miles outside
We've all seen them, teenagers walking down the street together or sitting at a table together, not looking at each other or interacting in audible conversation, but instead, all looking down at their smartphones. Of the 95% of teens in the US with internet access, close to 80% of teens have smartphones,
We speak a lot about how to brand your business through social media here. What about branding yourself? You may or may not own a business, you may or may not run a business. However, every one of us (unless retired) work for a living and need to spend almost as much
Hashtags can greatly increase the engagement rate of tweets, sometimes even double the engagement rates. Used correctly, hashtags can help businesses gain extra followers and improve the overall engagement rates helping to increase awareness and sales. Used incorrectly, hashtags can lose you audience. The folks at QuickSprout have put together this guide
We all want more Likes and more engagement on our Facebook pages. The folks at WhoIsHostingThis have put together some great ideas in this infographic that can be incorporated into your Facebook business strategies to help build audiences.
