It’s far easier — and less expensive — to keep a current customer than land a new one. In fact, global management consulting firm Bain & Company found it costs six to seven times more to acquire a new customer than retain an existing customer. Advertising budgets are tight and the marketplace
There is an old saying about seeing the forest for the trees. In our fast-paced digital world, we tend to fire off digital communications in code, not fully explaining and expecting the recipient to immediately get it. As children, we played the same game, called telephone where we went around in a
How do you choose to promote your business? How do you choose which social media to use? How do you choose which radio stations or print publications to use? Demographics are always a great way to start. You want to target your marketing to those who are most likely to respond and
There has been a lot of talk about there about websites being mobile friendly, which of course so many businesses are dragging their heels over revamping their websites about. With more than half of all internet searches being conducted online, it is imperative that every business have a website that is mobile
There is very little in the business world worse than an unhappy employee. This is someone who can cost you business in very large ways. A happy employee is a productive employee. A happy employee shows up for work. A happy employee has better relationships in the office and at home. The
