Promotion has always been an important component in the entertainment arena. Getting your name out and keeping it out (hopefully in a good way) has always been key to attracting audiences and selling product. Lady Gaga has understood this to the core of her being and has become a phenomenon not only in the music world,
What would life be like today is the Internet and Social Media never existed? What would it be like without Google, Facebook, Twitter and so on? Sure, newspapers and encyclopedia companies would be much stronger business today than they are. So too might a number of other business whose business models have
One of things we try and relate to our clients is the fact that their website and social media represents them 24 hours a day, 7 days a week, 52 weeks a year. Their digital sites never take breaks, vacations, or time off. We also try to stress the importance of participating online by
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A lot of things should scare you, including how dysfunctional Washington has become (regardless of your political affiliation). The following infographic should truly scare you however. The consolidation of mainstream American media is a tragedy for this country. There was a time we complained about how less than a hundred companies owned so much
