If there is but one constant in our world it would be change. New technologies. New trends, New ways of thinking about the things we always do or have always done. Design is usually at the forefront of that change. As designers we are always tasked at taking a fresh new look
We hear a lot about target marketing. Target marketing is effectively pinpoint demographic or psychographic marketing to a specific group. We all hate wasting money. Why would we want to promote reading glasses to 3rd graders, or free-form progressive lenses to people with 20/20 vision? How much of your own money
Sorry Optometrists! Sorry Ophthalmologists! You spent all those years in college learning how to provide eye exams only to have some programmers create an app that does the exact same thing. Why should anyone have to take time out of their busy day to drive down to your practice and pay
We all write emails. Whether we are trying to have a conversation with an existing client or a potential new client, email is one of the most common forms of communication today in business. You send when you want and they reply when they want. No hurry, no pressure, no worries. Right?
Well, we are little over a month into 2017. How is the year starting off for you? Social media, like the world around us, is constantly changing. As the engineers at Facebook tweak Facebook and Instagram to take on Snapchat and Snapchat files for their IPO, there are sure to be plenty
