we live in a fascinating new age of promotion where the old ways of simply running ads whatever the medium doesn’t work anywhere near as effectively as it once did. gone are the days of a television program or radio station commanding a 40% share of the market. push marketing doesn’t have the power it once did and big marketing dollars don’t always equal success.

we live in a fractured and ever more segmented marketplace where people choose who they associate with, what they want to read, watch, and listen to, and when they want to do this all. we live in an ever more on demand environment. that on-demand marketplace now extends to your business where people want what they want when they want it.

this pull marketplace means you need to be where people want to see you, touch you, hear you, and buy your products or services when they want them. this is the magic of social media in today’s marketplace. the key is developing the right balance of push and pull marketing.

that is where dba designs and communications can help you succeed. we’ve been doing both for decades now and will help you succeed by mastering both directions of your marketing message.