Who do you trust when making a purchasing decision? Where do you turn to research products, places, or services? Turns out there is a big difference in whom we trust based on our ages. While Baby Boomers (born 1946-1964) prefer the advise of friends and family, Millennials (born 1977 – 1998) trust the judgement of strangers over that of friends and family. This infographic from bazaarvoice.com gives us a good picture of social media is influencing buying decisions.
