As we start a new year, we look over what worked for us in the previous year and what we should try and concentrate more on in the year ahead. A lot has been written and studied about Social Media over the last several years. We have clients who have experience a portion of the potential and are in with both feet in 2012. We have others who think it is all a game of smoke and mirrors, a fad whose house of cards will tumble at the first breeze. Yet even those clients are allowing us to move forward for their businesses, knowing that despite their personal preferences, it’s hard to ignore over a billion people and the potential that offers. Here is an infographic from Social Strategy1 and Office Arrow showing how small businesses use Social Media. How is your Social Media program changing this year?
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