We all smile at some of the more embarrassing Facebook posts we’ve seen spread around. Truth is, some of those photos or comments can hurt those involved, both personally and professionally. Just as each of us worries about our own personal online reputation, so too must a business pay attention to their online reputation. Do you monitor what is said online about your business? You should. Un-answered remarks about your business can seriously hurt your reputation.
Who has seen the video United Breaks Guitars? Over 11 million people have. Dave Carroll’s $3,500 guitar was broken by baggage handlers and the airline refused to admit responsibility and they went back and forth for close to two years. In the meantime, he and his band wrote and released the song which became an online hit. For United, this was a public relations humiliation, costing the airline millions of dollars in stock valuation. Had they handled the complaint with compassion on the front end, this of course would have been nothing more than a speed bump and a cost of doing business.
In today’s connected world, over 95% of consumers will research a brand before doing business with it. How do you and your business rate online and how can you improve your online ratings? This infographic from KBSD in Switzerland should help give you a headstart. If you want more help, you can contact us here at dba Designs and Communications as well.
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