There is an old business axiom that the best advertising is “word of mouth” advertising. With the advent of social media, word of mouth has become world of mouth. Never before has it been possible for one medium to so influence the actions and opinions of others. From Facebook to Twitter, from the Arab Spring to the Riots in London, the reach and power of Social Media and Social Networking is becoming a force never before seen in human history. As a business professional, how do you use Social Media for your store or practice? This infographic from the folks at Capseo show us just how important it is to allocate part of your marketing budget and efforts towards Social Media.
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