QR Codes are an interesting phenomenon. While the use of them are growing, it seems to be a technology looking for a use. Many business are using them in advertising to send readers to specific web pages, which seem to us to be a waste of time and the artistic integrity of most ads. If someone is sitting at home or their office, why are you forcing them to get out their cell phones to look at an ad on their small 4″ screen instead of inviting them to look at the same page on their 22″ desktop monitor?
The best use I’ve ever seen was while looking at DVD’s in the store. I picked up a new release “karate” movie called True Legend. I had never heard of the movie but was intrigued by the box which said it was from the creators of Kill Bill, The Matrix Trilogies, and Crouching Tiger, Hidden Dragon… a nice pedigree to be sure. Having never heard of the movie I was a bit reluctant still to plop down $20 without any knowledge of the movie. However, on the box was a QR code inviting you to view the trailer. I scanned the code with my cell phone and within seconds was watching an action packed trailer and a minute later the movie was in my basket headed for checkout and Sunday night dinner. I thought now here finally was a perfect use of a QR code. It did for me what would have been much cumbersome had I needed to type a URL in the store. Here is an infographic by Queaar showing how QR codes are being adopted and used.
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