Loyalty in business is always a goal worth working for. The cost of acquiring new customers far outweighs the cost of getting repeat customers. In addition, the best form of marketing is word of mouth marketing…so you certainly want your customers helping you promote your business. Very few businesses are as reliant on loyalty than airlines. How are frequent fliers communicating? This infographic from SimpliFlying, an airline and airport consulting firm shows how airlines are working to earn customer loyalty through Social Media.
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