We all know the old saying, Men are from Mars, Women are from Venus. No question we think a little differently and act differently. The magic of the sexes. As advertisers we are always interested in how our target markets react to various messages and delivery vehicles. Thanks to the mobile advertising agency, inneractive we have a nice infographic spelling out some of those differences and similarities. No surprise that women’s highest click through rate is for entertainment categories while men’s highest click through rate is for sports related items.
