The smartphone in your pocket or purse has radically changed how we think about communication and that change is only just beginning. Where mobile phones outnumber computer by a 4 to 1 ratio, the time where we concern ourselves with our desktops over our mobile devices may be soon doing a 180 degree switch. As more and more of us purchase smartphones to replace everyday cell phones, the stats as to how people are using this technology is simply stated, revolutionary. Currently 34% of us carry smartphones. Smartphones however constitute 50% of new phones sold so far this year.
We attended a webinar put on by Google about smartphone users recently and came away with some great information
95% of smartphone users look for local information on their phones
89% of smartphone users use their device everyday
79% of smartphone users have used their device for shopping related activities
74% of smartphone shoppers make a purchase as a result of using their device
72% of smartphone users use their device while consuming other media. They may be watching TV, but their attention is split.
71% of smartphone users search because of an ad they’ve seen, online or offline
70% of smartphone owners have used their smartphone while shopping in-store
65% of smartphone users engage social networking sites with their devices
59% of smartphone users visited a business after accessing local content
55% of smartphone users have visited a business based on a smartphone search
47% of smartphone users look up shopping information
44% of smartphone users have made a purchase in a store based on a local search
What do these numbers add up to besides 820%? They add up to the fact that you had better pay attention to mobile web browsing with a website that is mobile friendly and have a mobile marketing plan to promote your business/practice.
Check out this video for more information
