We’ve talked before about the coming changes in how people access the internet. The days of sitting at a desk behind a nice sized monitor on a high speed Internet connection certainly aren’t over, but will soon be a minority of the visits to most every website, including yours. The world is going mobile. Between the proliferation of smartphones and tablets, we are able to access the internet just about anywhere….maybe even the shower soon. My Foursquare check-in will include plenty of hot water.
It’s one thing to state the facts….that mobile browsing will overtake desktop browsing sometime in the next 2 years. It is quite another to show why that is so important to you and your business. Here is an infographic from Journalism.org showing how tablet users are using their tablets. They are accessing the news, reading books, and surfing the web on an a daily basis. In fact, tablet users are spending in excess of an hour and a half on their devices each and every day. When you take into consideration that tablet users are almost twice as likely to be better educated than the general public and also have higher incomes, better employment, and a greater disposable income, you can see why now is the time to make your site mobile friendly…
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