Yahoo released a study recently that demonstrated we are multitasking like never before while watching TV. How much you ask? Well, according to Yahoo, 86% of us use mobile devices while watching television. We are using our cell phones, surfing the web, texting with friends and family, and of course engaging in Social Networking. How does this news and how should this news affect TV advertisers? At the very least, they should embed their social links and websites into their ads.
Thanks to ReadWriteWeb for this graphic.
