Those of us who have seen a few Super Bowls, remember the iconic 1984 Super Bowl commercial announcing the Apple Macintosh. That commercial ran (paid) only one time and is an advertising legend. It launched Apple into the big time and who today hasn't heard of Apple or the Macintosh line of computers. Well,
While television still dominates our media universe, the dominance that medium once held is slowly being eroded by the internet. A report by eMarketer last month showed another sizable increase in time spent online in 2010 over 2009 mostly due to social networking to a record 155 minutes per day! Maybe we have a
The Neilsen Company has come up the this wonderful inforgraphic on the media universe in the U.S. today. Last week we shared some of these results as they pertained to cell phone usage. Today we share the other half, which is television usage. Spend a few minutes to get a great snapshot how
Only the date of this announcement should be a surprise to anyone following advertising. Internet advertising (including mobile) has surpassed newspaper revenues for the first time in 2010, reported Advertising Age today. The growth of internet advertising has been steadily climbing year after year at the same time the stories of the
