We all know that word of mouth advertising is the best sort of advertising. We trust what our friends and colleagues say far more than what the 'professionals' might say about most everything. If your best friend tells you they love a certain movie the critics all panned, you are still likely
It's often been said, someone who has had a good experience tells a handful of people, while someone who has had a bad experience tells everyone! Remember all the buzz revolving around Amy's Baking Company and how they came to national prominence during their disastrous appearance on Gordon Ramsey's Kitchen Nightmares
Do online reviews affect consumer spending? Yes, they do. How much so depends on how and where the reviews are found. We've been researching this subject a lot for a presentation to a group of optometric practice owners this weekend and our findings have been encapsulated very well in this infographic from the
