As website designers we have to balance the needs of our customers, their esthetics, their products, their market, with the needs of search engines to read all that they provide and our desires to put it all together with a shiny bow on top. Often that is a tug of war for
In the world of SEO and site ranking, there is a term called authority. What is it? It is exactly what the definition implies. Websites are ranked by authority. Which website would you think has more authority? Website A, with 5 other websites linking to it, or website B that has 500
Consumers ask for and Google demands websites and web pages work as optimally as possible The better each page works, the faster each page loads, the more engagement you and your company will see with your website. The folks at SurePayroll have put together this infographic on the importance of optimizing your
If you are like me, you get new requests ever week to exchange links with other sites....many who have nothing to do whatsoever with the optical business. Why all the requests? Well, we go back to Google Page Ranks again. Google ranks your site and every other site it looks at on
