Former Speaker of the House, Tip O'Neill has been often quoted saying, "all politics is local". He knew the success of most politicians were based on understanding and advocating for local constituents. In business websites and and in SEO, local is everything. The folks at Optilocal have put together this infographic outlining what
Most likely you compete with other businesses in your corner of the world. Whether that is your immediate neighborhood, your side of town, your entire city, or even your state, we all have our own DMA or Designated Market Area. Most of our customers too are looking in our DMA. Who wants
Social media has revolutionized many things, from how we search for things, how we share our experiences, to how we complain as well. Social media has given new voice to letters to the management, one that can not be as easily ignored. Sites such as Yelp, Google, Citysearch and so on
Admit it...you've looked for your business on Google. Have you looked for your business on any of the online review sites however? Google Places? Citysearch? Yelp? Yahoo Local? Foursquare? If you haven't, your next assignment after reading this is to do so. According to RatePoint, over 76% of consumers consult online reviews
Those of you who remember the 80's, remember the Speaker of the House, Tip O'Neil's famous quote of "All politics is local". The same can be said of the tsunami change of online presence, the localization of the internet. From geolocation websites like Foursquare and Yelp, to online yellow page sites, to
