Advertising! Advertising! Advertising! Google makes their money from advertising and in particular their AdWords program that runs with their powerful search engine. We shared an infographic from WordStream.com yesterday about the Adwords network. Here is another infographic from WordStream showing some of the more competitive and hence more expensive cost per
Color goes much deeper than just personal tastes. Particular colors evoke deep psychological and physiological changes in ourselves. How often have you heard of sports teams painting a visitors locker room pink? Pink tends to calm us. The colors we choose for our clothes, our homes, our cars, our business, our logos
As a society we have a vision of the creative types who populate Madison Avenue. From Darren Stevens of the 1960's TV series Bewitched to Don Draper of today's hot show, Mad Men, we admire those in the advertising business. Of course, we romanticize this business, just as we do with most businesses
Advertising use to be easy...or so we tell ourselves today. When I started in the business several decades ago, we chose between newspaper, radio, and television for the most part. Occasionally we might look at a billboard or a magazine, but it was mostly the big 3 then. Today the world has
mobile advertising is a rapidly growing marketing channel. As more and more of us adopt smartphones and utilize the growing universe of apps, we are becoming smarter, more astute shoppers, even when inside a store, comparing prices outside the store or online. The growth of mobile advertising and of online coupons is
